Marketing Automation for the Hospitality Industry

For large brands in the hospitality industry where multiple hotel, motel, gaming, and resort properties exist under a variety of names beneath one single corporate umbrella, marketing to the right person at the right time can be an overwhelmingly difficult process. Each of these properties seeks to fulfill varying needs at different times of the year for many consumer groups, however, their objective remains the same: to increase reservations, book meeting space, and fill existing inventory.

Throughout the year, properties across the globe attempt to market to customers through a variety of planning tactics—selling meeting space for company conventions, offering holiday vacation packages and weekend getaway deals, and enticing their most loyal visitors with upgrades and special offers year-round. It's no surprise that hotel, motel, resort and gaming managers often find themselves struggling to get the word out fast enough in the most effective and engaging way.

Distribion's multi-channel, marketing automation for the hospitality industry offers a variety of messaging tools to target each customer group selectively based on purchasing history, seasonal data, travel statistics, and past customer behavior. Whether it's a boutique hotel or a world-class resort, it is crucial that local sales forces at each property be able to access marketing information fast and effectively so that accurate marketing collateral gets to the correct target at the time that it is most desired.

With one centralized, web-based, permission-accessible system, local sales professionals can log in and access seasonal brochures, collateral to support specific hotel packages and offerings, proposals for meeting space, and on-going messaging regarding new offers and specials at anytime of the year. The Distribion solution is the easy way to plan dynamic campaigns and increase revenue.

Marketing automation for the hospitality industry can make a huge impact on how local marketers conduct business and sell. With the Distribion solution, marketers can:

• Create effective campaigns using a variety of marketing channels consisting of direct mail, email, social media and more
• Customize and personalize marketing materials
• Review details from closed-loop reporting and learn about how many times a customer engages, inquires, purchases or returns
• Analyze reports based on real-time tracking
• Keep brand compliance in control at all times

Find out why the Distribion multi-channel marketing automation solution is the right choice for the hospitality industry. To learn more, download your copy of the hospitality and travel PDF now.