Biopharmaceutical companies exist under a vast umbrella of sales initiatives put into place to gain market share for specific drugs and medications. Understanding industry regulations, having a well-equipped sales force and overcoming heated competition from other drug manufacturers can often set the tone between a successful campaign and one that might fail.
The equation is simple:
When local biopharmaceutical sales agents cannot find the proper marketing collateral and cannot access appropriate marketing channels in which to conduct effective campaigns, a serious breakdown can occur in the selling process. The Distribion multi-channel marketing solution allows for a simple approach to pharmaceutical marketing for the local sales agent, but is also developed so that corporate pharmaceutical marketing departments can leverage powerful corporate features such as business rules, content options, brand compliance and much more. Through a web-based, permission-only access, the complex world of biopharmaceutical sales in a regulated industry is faster and less cumbersome for everyone involved in delivering marketing solutions to the sales reps who need them.
The Distribion platform simplifies marketing channels, leverages key vendors, stores and secures collateral assets, and supports each step in the pharmaceutical marketing planning and implementation process for the local biopharmaceutical sales force.
Benefits for Corporate Marketers in the Biopharmaceutical Industry
Some of the proven corporate marketing benefits associated with the Distribion Distributed Marketing Platform include:
- Controlled access for each user system-wide
- Brand and quality compliance control with up-to-date materials, collateral and branding
- Less time spent providing assistance at the local level
- Streamline approval processes
- Best-in-class direct marketing through diverse creative choices, robust list management services, and print production tools
- Proven email campaigns consisting of automated distribution, effective template planning and list management
- On-going ability to build upon best practices and refine existing approaches based on evaluation of tracked results and ROI
- Delivery of comprehensive and accurate customer/prospect information for local marketing programs
- Open communication channel with field personnel to disseminate marketing plans, policies and brand standards
The Distribion marketing solution keeps biopharmaceutical marketing efforts in compliance while growing market share through effective communications. Arrange a product demo today.
