The 5W's: Reaching Your Audience Effectively in Digital and Social Media

Distribion, LIMRA and Socialware offer insights to help companies effectively target prospects through social media and keep up with changes as social media marketing evolves

Dallas, TX -- Aug 11, 2011 / (http://www.myprgenie.com) -- Social media is evolving, changing, and growing every day. Even seasoned marketers who've been involved in social and digital marketing since the beginning have trouble keeping up with the fast pace and new opportunities it presents.

That's why webcasts like yesterday's presentation from Distribion, LIMRA, and Socialware are important, regardless of how successful your current social media marketing efforts are. During the webcast, presenters discussed a range of issues from digital influence and what it means for marketers to the best times for different campaigns, to how to create a social profile of a customer. 

Topics that were of special interest to attendees included new data showing that social media and email have become "adult homework" for many Americans, which has changed the optimal time to reach prospects, tips on compliance, and practical tips on creating social profiles of social media users to help reach them in channels where they are open to contact with your brand.

The webcast was created with insurance and financial service organizations in mind, but many of the practical tips and information are applicable to companies in any industry who want to more effectively target a specific audience through digital and social media. Presenters included Christie Campbell, Director of Marketing, Socialware; Deb McAlister-Holland, Director of Marketing, Distribion, and Stephen Selby, Director of Regulatory Services, LIMRA.

The webcast recording is now available to view on demand by clicking here. 

The presentation, which includes additional details, links, and speaker's notes, is now available for download by clicking here.

Contact: Deb McAlister-Holland, debh@distribion.com, 214-206-3468