Email has been a long time component of the marketing communication mix. Many companies have used email marketing. Even in this age of text and social media, email is still frequently used, as it ranks among the most effective and inexpensive direct marketing channels.

However, email is evolving. Three factors are driving the evolution:

1. Companies wanting to provide centralized access to email templates that field personnel can personalize while adhering to brand & regulatory guidelines.
2. The need for email marketing solutions to deliver more marketing automation capabilities.
3. Better integration that delivers closed-loop marketing reporting across all channels.