When people talk about marketing communications, it’s usually in the context of selling products and services to customers. But an increasing number of top-performing companies are using marketing communication solutions as a secret weapon to help them sell through wholesalers, channel partners, independent or captive sales teams, dealers, brokers, and other kinds of resellers.
Think about it. What would it mean to your business if you had a marketing communications solution that was automated and optimized for communications with and through your sales channel?
One that could educate, train, inform, motivate, and persuade them to use your marketing collateral, campaigns, and email templates to sell more of your products? What if it required just a few mouseclicks to personalize, customize, and deliver your messages? And delivered real-time tracking and campaign visibility across your entire sales channel?
For the 140 national brands who already use the Distribion Distributed Marketing Platform, it means more sales at lower cost, increased reseller loyalty, and improved compliance with brand and regulatory standards.